Wondering How To Do Keyword Research For Free? Follow This Guide!
If you are in the business of creating content in an attempt to draw an audience, you know that the ultimate goal consists of two things:
- Helping people as much as possible
- Hopefully making a sale
However, if you are equipped with the correct knowledge on how to do keyword research, the “hopefully” will likely not be a part of the equation anymore, and chances are you WILL make a sale. Lots of sales, actually :).
If simple, free keyword research interests you at all, follow this step-by-step guide, and walk away with some great money making knowledge!
1. General Concept
Before we jump into the actual research side of things, let’s first develop a concept.
To help you to fully understand the process, I’ll develop one now and take it from start to finish :).
Your concept does not need to be narrow. It can be very broad. With the keyword research tool that I use, the broad concept can be easily narrowed down and taken in many different directions!
Think of the general theme of your website, brainstorm, and write down anything that comes to mind. Anything pertaining to the subject of your website could be a concept for an article. Think big! Be bold! There are people out there looking for whatever you are writing about.
***If you have not created a website yet, or are struggling to come up with your niche, follow this link for more info on both***
As an example, let’s say that you have created a website about healthy lifestyles, and you wanted to write an article somewhere in the realm of diets and fitness. This alone could be your concept. Very broad, and encompasses a lot. But don’t worry! We will narrow it down.
Once you have chosen a concept, you move on to the first part of research.
2. Alphabet Soup The Concept
OK, so now that the concept has been created, let’s move forward by entering “diets and fitness” into the Google search bar.
This is what I came up with:
The first few phrases and questions that Google suggests to you are some recent and common things that people have been searching for. This is what we want. An article centered around keywords that are popular and relevant.
For good measure, let’s also head over to Yahoo and check out what a search of “diets and fitness” gives us in the search bar.
And here we go:
As helpful as these search engines are in letting us know what has been popularly searched lately, it is also EXTREMELY helpful to have a keyword research tool to use for maximum efficacy.
The tool that I use is Jaaxy. Let’s enter “diets and fitness” into the Jaaxy search bar and see what it comes up with.
This is what we have:
As you can see, Jaaxy has just given you many different keywords, and if you click on one of them, a whole new list of keywords will appear. Pretty cool. And very effective.
Also, in the picture below, you can see that I have saved my keywords to a list called “nutrition”. This is great, because I can come back later to grab another keyword and I don’t have to research again for a while.
After doing what we call the “Alphabet Soup” method, we have gotten some pretty good ideas as to what keywords would be often searched, and what we could possible narrow our “diets and fitness” concept down to!
We may also want to look within the Jaaxy research tool under the “Alphabet Soup” tab. This is going to give us THOUSANDS of ideas using common search terms. Here is what it looks like:
This alone could give you material to write for days and days!
If you would like a video walk through and explanation of how to search for keywords, click on the link below!
3. Narrow It Down
We now have quite a few ideas as to what we could write about in the “diet and fitness” category.
I’m just going to grab something that popped up – diet pills.
If we enter the term “diet pills” into the Jaaxy search bar, this is what we come up with:
And, to narrow it down even further, we will click on a couple of the options regarding diet pills that work, to get the competition and quality of this particular keyword.
TWO VERY IMPORTANT NUMBERS TO CONSIDER WHEN LOOKING FOR A KEYWORD!!!
The red arrows are referring to the keyword’s QSR (competition), and AVG (average traffic).
The QSR is one of the most important factors in choosing a keyword!! It is the number that shows the amount of competition that you will have when you are trying to rank in Google, Yahoo, and Bing.
We want the number to be below 400 ideally, but the lower the better.
The number under the heading “AVG” is the amount of traffic that your keyword gets over a period of about a month.
Obviously, the higher this number the better. Jaaxy makes it super easy to discard keywords, because if you can see that the competition is too high or the traffic too low…you can move on to the next keyword.
When we are satisfied that one of these keyword phrases meets the traffic and competition requirements, we can then choose that keyword or phrase, and jump over to our writing platform to begin the article!
4. Include, But Don’t Saturate
Given the information that Jaaxy and the search engines gave us, I would probably choose the keywords “the best diet pills that work”.
Here I am at SiteContent, which is my writing platform, and I will then choose a title that is intriguing, relevant, and that makes sense.
I want to INCLUDE THE KEYWORD in the title. This is very important for rankings.
The keyword needs to be included in the title, and in the first or second paragraph of your article. This is something that search engines look for, and makes a big difference in whether or not you get indexed and how high you are ranked.
Equally important, however is that you not saturate the article with keywords. Search engines don’t like this, and will likely penalize you for doing this.
Write the article naturally, without worrying too much about including the keyword everywhere, and you will be fine!
Keyword Research In A Nutshell
To sum it up, keyword research can easily be done in these steps:
- Develop concept
- Alphabet Soup Searching in Research Tool (Jaaxy) and Search Engines
- Narrow Down Findings
- Evaluate Competition and Traffic
- Choose Keyword!
There’s no need to make it any more complicated than that!
You can TRY JAAXY FOR FREE by following this link, or by entering a keyword search into the box below!
If you have any questions about making money online, or how to properly search for keywords, please feel free to leave them below! I love to hear from you!
Best wishes in your online adventures,